Martin Lindstrom, is an international branding, marketing and advertising star, named by Time magazine as one of the 100 most influential people in the world alongside Barack Obama and Angela Merkel.
The Global COO of British Telecom/Looksmart at 30 years old, his job was to establish a global operation with offices across 18 countries. Lindstrom is a New York Times and Wall Street Journal bestselling author and has written extensively for the Wall Street Journal, Financial Times and Newsweek. He is recognized as one of the world’s primary branding gurus, constantly reinventing and breaking the rules of branding.
Master Brand Builder |
Global Brand Futurist 100 most influential people
Martin Lindstrom, 40 year old Danish author and global brand futurist, explains with much humor and live examples of how we can be steered to the brands we will purchase. After his Lego childhood stories and career start, Lindstrom goes on to describe with fantastic slides and film clips how we are influenced by a target person. He inspires the listener to rethink his/her company vision and concept in order to boost sales, increase customer growth and loyalty. Using the example of an American supermarket, Lindstrom divulges the four philosophies of how they have turned from almost dead to full-fledged success.
Quote of the day: «Goose bumps bypass our rational thinking.»