How can Roche‘s customer service use the public cloud to support its global business? In the breakout session, Eric Bichet and Arnaud Mallevre speak of their vision of a networked healthcare industry. The two experts explain how the health market, which is highly regulated, should respond to current IT trends when dealing with sensitive patient data. The challenge is about how to make use of the advantages of a public cloud without overstepping the limits set by regulations. Bichet and Mallevre show how advanced information technology can support a company‘s vision and strategy – and highlight the concrete added value the cloud offers an organisation that maintains countless devices worldwide.
Digital transformation in the health market
Head of Global Customer Support, Roche Diagnostics
Program Lead IoT, Roche Diagnostics
Speed, focus, realisation: TWINT as a showcase
Digitisation requires large-scale business to have new abilities. PostFinance uses the paying and shopping app TWINT to show what those abilities are. Thanks to the free hand and support given it by its parent company when it was spun off, TWINT AG has succeeded in bringing a convincing mobile payment and shopping product to the market within 18 months. This is possible only if the core processes are designed, constantly refi ned and optimised together with the customer. «It‘s only an app – but it will make your life simpler.» That‘s how TWINT AG‘s COO Alessandro Rauso understands successful digitisation.
CEO TWINT AG
e-business: Achieving success
with strategies and the right mindset
A beautifully designed website and the normal marketing and sales activities have for some time not been enough to guarantee success online. Successful e-commerce requires a clear entrepreneurial strategy and for the top management to have the right mindset. If companies pursue an e-business strategy, conscious and consistent investments in setting up and developing online activities are needed. One of the most important elements is displaying product features. Because online customers can‘t physically touch the objects they‘re buying, this competitive disadvantage needs to be compensated for with informative product descriptions and meaningful photos. In the breakout session, the marketing expert Luigi Matrone uses concrete practical examples to explain how companies can successfully develop and implement e-business strategies,
CEO eBusiness Institute
Digitisation starts in the mind
Successful digitisation needs more than innovative technologies and innovative concepts. Rethinking is key: only when an infrastructure, platforms and software come together as links in a chain can a company realise its digitisation potential. Swisscom uses concrete examples to show what the digital chain means for companies and how they can recognise and make use of opportunities. The breakout session demonstrates how new business models, unique
customer experiences and optimised business processes arise when design-oriented thinking, agile development, co-creation and technology are skilfully combined.
Leiter Saas & Enabler
Swisscom Enterprise Customers
Senior Business Developer Digital Innovations Swisscom